Case Study
How Moody Insurance Agency Uses Outmarket AI to Level the Playing Field, Streamline Proposals, and Enhance Client Consulting
By Outmarket
Stats at a Glance:
3 to 4 hours down to 30 to 60 minutes: The reduction in time spent creating large proposals.
Thousands of hours: The estimated time saved annually across 1,000 to 1,500 proposals.
110 to 120 days: The timeframe before a renewal when the agency leverages the AI coverage gap analyzer to prepare for client meetings.
Company Overview:
Company: Moody Insurance Agency
Key Stakeholder: Troy Moody, Vice President/COO
Specialization: Commercial insurance, small business, employee benefits, personal lines
About
Moody Insurance is a mid-sized, family-owned, independent insurance agency that has served Coloradans for over 50 years. The agency currently operates offices in Denver, Colorado Springs, Grand Junction. With approximately 140 employees, Moody Insurance consistently looks for progressive new technology to gain a competitive edge. Troy Moody has managed the agency's technology purchasing for nearly 33 years, successfully guiding the firm through continuous industry evolution.
Challenge
As a mid-sized broker, Moody Insurance faces the major challenge of competing against national brokers that leverage extensive outsourced resources. Historically, Moody Insurance utilized offshore outsourced labor to achieve operational efficiencies, which saved the agency about 30% compared to in-house staffing and reduced the pains of active turnover. However, outsourcing presented significant drawbacks, such as insurance carriers blocking offshore staff from accessing their systems.
Internally, Moody Insurance struggled with time-consuming manual workflows. Creating a large proposal could take a staff member up to four hours to complete. The agency's leadership wanted to transition employees from being "heads down" in heavy data processing to being "heads up," enabling them to act as true consultants and provide better customer service. To do this, they needed a solution that would dramatically reduce processing times while keeping workflow control in-house.
The Solution
“We realized Outmarket was ahead of the game at that time, and decided to stop our demo of the other system and just dig into Outmarket.”
After spending two years heavily researching AI and demoing multiple systems, Moody Insurance determined that Outmarket AI was significantly ahead of the competition. The process culminated in a demo of Outmarket and a competing solution. Moody had separate teams testing each product. Soon thereafter, they stopped the demo of the competing solution altogether and the agency focused their efforts on Outmarket. Moody noted “We realized Outmarket was ahead of the game at that time, and decided to stop our demo of the other system and just dig into Outmarket.” That quickly evolved into a full rollout of Outmarket, primarily targeting their proposal workflows and client meeting preparations.
Troy's top-utilized Outmarket workflows include:
Proposal Generation: Moody Insurance utilizes Outmarket to cut proposal creation down from multiple hours to as little as 30 minutes. The AI improves the visual appeal and structure of the documents, enabling clients to understand their options and make decisions faster.
Coverage Gap Analyzer & Claim Examples: 110 to 120 days prior to a renewal, Moody runs policies through Outmarket to spot coverage gaps. They then prompt the AI to generate three specific claim examples customized to the client's industry to clearly illustrate why that coverage is necessary. This workflow is critical to sustaining client relationships with proactive services.
Loss Run Summarization: Instead of making clients navigate complex Excel spreadsheets, Moody Insurance uses Outmarket to summarize loss histories into structured, easy-to-read formats that instantly highlight critical issues. The client experience leaves a lasting impression.
The Process
Moody Insurance viewed Outmarket as a partner, maintaining constant communication with the development team to refine the platform. For instance, the Outmarket team quickly accommodated the agency's requests to enhance cover page graphics and adjust formatting to meet their needs.
The agency encouraged staff to experiment with the AI by asking questions and running policies through various workflows. Because Outmarket allows users to save and share successful prompts across the agency, employees rapidly adopted and scaled best practices. Staff began using the tool for premium and policy comparisons, producing results so clear that clients fully understood their options without even requiring a meeting.
The Outcomes
The adoption of Outmarket across Moody Insurance has delivered profound results across operations, sales, and carrier relationships:
Massive Time Savings on Proposals: Proposal creation times were reduced from three to four hours down to 30 to 60 minutes. With 1,000 to 1,500 proposals generated annually, the agency projects saving thousands of hours.
Bringing Work In-House: The time efficiencies provided by the AI are allowing Moody Insurance to manage more processes internally rather than relying on offshore labor. This provides greater operational control and keeps current employees engaged.
Leveling the Playing Field: The AI’s high-level analytical capabilities allow Moody Insurance to successfully compete head-to-head with large national brokers and retain bigger accounts.
Increased Sales and Retention: By bringing AI-generated, hyper-personalized claim examples into meetings, producers have successfully cross-sold professional liability policies to long-term clients.
Stronger Carrier Relationships: Outmarket helps the agency submit highly structured, logical loss run data and submissions to carriers. Because this organized data is easier for underwriters to process, it has the potential to move Moody Insurance's quotes to the top of the pile.
In Their Own Words
"So being a mid-sized broker, Outmarket's given us the ability to just level the playing field a little bit with the national brokers. It gives us the capability to give some of the reports, some of the analytics... Outmarket's allowed us to just get in the game with some of those bigger accounts and keep our current book of business." — Troy Moody | Vice President/COO, Moody Insurance Agency
On Solving the Core Problem of Manual Work "My number one goal was to get our employees not heads down, doing a lot of processing with a lot of work and heads up to where we can service our customers better and be more consultants."
On Scaling and ROI "You look at a thousand, fifteen hundred proposals a year and you're saying you're cutting your time in at least half. We'll be saving thousands of hours just on the proposal process."
On Employee Satisfaction and Retention "I think morale with using this and not losing time to that is gonna be a big part for the agency. And you're not just talking about your processors, you're talking about your account managers, account executives saving that time. And those are highly compensated employees and it’s valuable to us to be able to have time to consult."
On Fostering a Culture of Innovation "Insurance is hard. You know, we move slow. We're used to moving slow on transition stuff like this. And I think the big thing that agencies have to realize is you have got to fast track this now. It's too important not to."
The Time-to-Value "Right now a large proposal could take four hours, a smaller proposal, you know, maybe three. And we were getting it down to thirty minutes... you're looking at an hour, hour and a half to two hours of saved time. And that's been a huge improvement for us."
The Direct Revenue "I would go in and ask Outmarket to give me three claims examples of a claim in that area. And it personalizes it... I've taken those out on meetings and I've sold more professional [policies]."
Quality Control "The material you're bringing out to the client is way more organized and structured compared to looking at an Excel spreadsheet of loss runs... the clients are really appreciating [it]."
Stats at a Glance:
3 to 4 hours down to 30 to 60 minutes: The reduction in time spent creating large proposals.
Thousands of hours: The estimated time saved annually across 1,000 to 1,500 proposals.
110 to 120 days: The timeframe before a renewal when the agency leverages the AI coverage gap analyzer to prepare for client meetings.
Company Overview:
Company: Moody Insurance Agency
Key Stakeholder: Troy Moody, Vice President/COO
Specialization: Commercial insurance, small business, employee benefits, personal lines
About
Moody Insurance is a mid-sized, family-owned, independent insurance agency that has served Coloradans for over 50 years. The agency currently operates offices in Denver, Colorado Springs, Grand Junction. With approximately 140 employees, Moody Insurance consistently looks for progressive new technology to gain a competitive edge. Troy Moody has managed the agency's technology purchasing for nearly 33 years, successfully guiding the firm through continuous industry evolution.
Challenge
As a mid-sized broker, Moody Insurance faces the major challenge of competing against national brokers that leverage extensive outsourced resources. Historically, Moody Insurance utilized offshore outsourced labor to achieve operational efficiencies, which saved the agency about 30% compared to in-house staffing and reduced the pains of active turnover. However, outsourcing presented significant drawbacks, such as insurance carriers blocking offshore staff from accessing their systems.
Internally, Moody Insurance struggled with time-consuming manual workflows. Creating a large proposal could take a staff member up to four hours to complete. The agency's leadership wanted to transition employees from being "heads down" in heavy data processing to being "heads up," enabling them to act as true consultants and provide better customer service. To do this, they needed a solution that would dramatically reduce processing times while keeping workflow control in-house.
The Solution
“We realized Outmarket was ahead of the game at that time, and decided to stop our demo of the other system and just dig into Outmarket.”
After spending two years heavily researching AI and demoing multiple systems, Moody Insurance determined that Outmarket AI was significantly ahead of the competition. The process culminated in a demo of Outmarket and a competing solution. Moody had separate teams testing each product. Soon thereafter, they stopped the demo of the competing solution altogether and the agency focused their efforts on Outmarket. Moody noted “We realized Outmarket was ahead of the game at that time, and decided to stop our demo of the other system and just dig into Outmarket.” That quickly evolved into a full rollout of Outmarket, primarily targeting their proposal workflows and client meeting preparations.
Troy's top-utilized Outmarket workflows include:
Proposal Generation: Moody Insurance utilizes Outmarket to cut proposal creation down from multiple hours to as little as 30 minutes. The AI improves the visual appeal and structure of the documents, enabling clients to understand their options and make decisions faster.
Coverage Gap Analyzer & Claim Examples: 110 to 120 days prior to a renewal, Moody runs policies through Outmarket to spot coverage gaps. They then prompt the AI to generate three specific claim examples customized to the client's industry to clearly illustrate why that coverage is necessary. This workflow is critical to sustaining client relationships with proactive services.
Loss Run Summarization: Instead of making clients navigate complex Excel spreadsheets, Moody Insurance uses Outmarket to summarize loss histories into structured, easy-to-read formats that instantly highlight critical issues. The client experience leaves a lasting impression.
The Process
Moody Insurance viewed Outmarket as a partner, maintaining constant communication with the development team to refine the platform. For instance, the Outmarket team quickly accommodated the agency's requests to enhance cover page graphics and adjust formatting to meet their needs.
The agency encouraged staff to experiment with the AI by asking questions and running policies through various workflows. Because Outmarket allows users to save and share successful prompts across the agency, employees rapidly adopted and scaled best practices. Staff began using the tool for premium and policy comparisons, producing results so clear that clients fully understood their options without even requiring a meeting.
The Outcomes
The adoption of Outmarket across Moody Insurance has delivered profound results across operations, sales, and carrier relationships:
Massive Time Savings on Proposals: Proposal creation times were reduced from three to four hours down to 30 to 60 minutes. With 1,000 to 1,500 proposals generated annually, the agency projects saving thousands of hours.
Bringing Work In-House: The time efficiencies provided by the AI are allowing Moody Insurance to manage more processes internally rather than relying on offshore labor. This provides greater operational control and keeps current employees engaged.
Leveling the Playing Field: The AI’s high-level analytical capabilities allow Moody Insurance to successfully compete head-to-head with large national brokers and retain bigger accounts.
Increased Sales and Retention: By bringing AI-generated, hyper-personalized claim examples into meetings, producers have successfully cross-sold professional liability policies to long-term clients.
Stronger Carrier Relationships: Outmarket helps the agency submit highly structured, logical loss run data and submissions to carriers. Because this organized data is easier for underwriters to process, it has the potential to move Moody Insurance's quotes to the top of the pile.
In Their Own Words
"So being a mid-sized broker, Outmarket's given us the ability to just level the playing field a little bit with the national brokers. It gives us the capability to give some of the reports, some of the analytics... Outmarket's allowed us to just get in the game with some of those bigger accounts and keep our current book of business." — Troy Moody | Vice President/COO, Moody Insurance Agency
On Solving the Core Problem of Manual Work "My number one goal was to get our employees not heads down, doing a lot of processing with a lot of work and heads up to where we can service our customers better and be more consultants."
On Scaling and ROI "You look at a thousand, fifteen hundred proposals a year and you're saying you're cutting your time in at least half. We'll be saving thousands of hours just on the proposal process."
On Employee Satisfaction and Retention "I think morale with using this and not losing time to that is gonna be a big part for the agency. And you're not just talking about your processors, you're talking about your account managers, account executives saving that time. And those are highly compensated employees and it’s valuable to us to be able to have time to consult."
On Fostering a Culture of Innovation "Insurance is hard. You know, we move slow. We're used to moving slow on transition stuff like this. And I think the big thing that agencies have to realize is you have got to fast track this now. It's too important not to."
The Time-to-Value "Right now a large proposal could take four hours, a smaller proposal, you know, maybe three. And we were getting it down to thirty minutes... you're looking at an hour, hour and a half to two hours of saved time. And that's been a huge improvement for us."
The Direct Revenue "I would go in and ask Outmarket to give me three claims examples of a claim in that area. And it personalizes it... I've taken those out on meetings and I've sold more professional [policies]."
Quality Control "The material you're bringing out to the client is way more organized and structured compared to looking at an Excel spreadsheet of loss runs... the clients are really appreciating [it]."
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The #1 AI platform for insurance. 250+ agencies. Purpose-built workflows. Enterprise security.
The #1 AI platform for insurance. 250+ agencies. Purpose-built workflows. Enterprise security.
The #1 AI platform for insurance. 250+ agencies. Purpose-built workflows. Enterprise security.
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