How Commercial Insurance Associates Uses Outmarket AI to Fuel Growth and Scale Faster Than the Competition

Stats at a Glance

• 74% average time saved across workflows

• 330 hours saved every week

• $858k in annual savings

Company Overview

• Company: Commercial Insurance Associates (CIA)

• Stakeholder: Kevin Hawkinson, Director of Carrier Relations

• Location: Brentwood, TN

• Size: 200+ employees

• Specialization: Commercial Property & Casualty

About Commercial Insurance Associates

CIA (Commercial Insurance Associates) is a forward-thinking commercial insurance provider targeting small to mid-sized businesses. Known for responsiveness and specialized industry service, the agency has built a reputation for putting client outcomes ahead of process.

Kevin Hawkinson, Director of Carrier Relations, set out to see what new technology could help his team increase efficiency and enhance customer service without expanding headcount.

The Challenge

Despite strong market traction and a capable team, CIA was struggling with manual workflows. Their market search processes were fragmented across multiple tools and systems, with the team having to look across 200+ markets to place a single account.

Manual stewardship reviews and new client benchmarks consumed hours that should have gone to relationship-building. With limited bandwidth and growing complexity, they needed a system that could think, act, and learn like their top performers, without adding headcount or overhauling their existing stack.

The Solution

With Outmarket's Market Search, Kevin can manage all of his carriers' appetite information in one location, giving his producers a fast and easy way to market an account.

"Outmarket provides marketing placement intelligence from all our carrier partners in one place. It combines all our appetite information, website data, and even handwritten notes."

Kevin Hawkinson, Director of Carrier Relations

Kevin had also been looking for a proposals solution for two years when he came across Outmarket's full insurance automation platform. Today, his top three workflows on the platform are:

• Quote Comparison

• Policy Comparison

• Smart Proposal Builder

Quote Comparison and Policy Comparison have had a massive impact on his team's efficiency. The Smart Proposal Builder is a game-changer for addressing a gap in the market that other tools haven't been able to close.

"Coverage Gap Analysis is amazing. The tool lets you quickly run a policy while sitting in a client's office, so you're armed with the information to inform the client what they're missing, and what we recommend. Outmarket gives me the most accurate info about a lead's risk profile, and quickly. Which is key."

Kevin Hawkinson, Director of Carrier Relations

Most importantly, Kevin trusts the secure AI environment Outmarket has built from day one, versus ChatGPT or Copilot. With SOC 2, GDPR, ISO 27001, and HIPAA compliance, Outmarket AI is one of the only insurtech AI providers to combine global information security standards with regulated-domain protections.

The Process

Rather than just automating tasks, Outmarket serves as an intelligence layer across CIA's front and back office. The flexible platform allowed CIA to embed their existing workflows, so there was no replatforming or heavy IT lift required.

The Outcomes

"I love the responsive team, flexible product, and that this software is shaped to brokers. I'm such a believer in it, it's just that good."

Kevin Hawkinson, Director of Carrier Relations

By Kevin's calculation, Outmarket helps his team save 330 hours every week, or 17,160 hours per year, translating into $858,000 in annual savings at an average of $50 per hour.

Time savings breakdown

Kevin and his team now reinvest those hours into client engagement and new business prospecting.

"It pays for itself in terms of not having to hire additional service staff. Our agency is more agile, and we can bring on more clients."

Kevin Hawkinson, Director of Carrier Relations

Featured Quote

"Outmarket pays for itself. We're more agile and growing faster."

Kevin Hawkinson, Director of Carrier Relations

The Outmarket AI Difference